About
What coaching is…
The International Coach Federation defines professional coaching as “partnering with clients in a thought–provoking and creative process that inspires them to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.”
Source: International Coach Federation (ICF)
Hey, you’re the expert
The coach does not act as consultants or mentors who give direct advice. Instead, they believe clients already possess the answers to their own challenges. The coach acts as a trusted peer and navigator.

Thought-Provoking Process
Through powerful questioning, deep active listening, and insightful objective observations, the coach helps reframe situations and discover fresh perspectives to help clients/ thinkers discover their own solutions.

Maximising Potential
The goal is to stimulate creativity and develop actionable strategies to make good performance and life experiences even better.

Goal-Oriented Action
Coaching focuses on clarifying desired results, strategizing actionable steps, and holding clients accountable for their progress

What coaching is not…

It is not Mentoring
Mentors share subject-matter expertise and wisdom based on their own life experiences to guide the mentee. Coaches do not need to be experts in your specific field, as they presume you are the expert on your own life.

It is not Training /Teaching
Training follows a set curriculum and linear learning path designed by the instructor. Coaching does not involve teaching and relies on self-directed, customized goal progression
It is not Therapy
Therapy focuses on healing trauma, resolving past conflicts, and treating mental health issues. Coaching focuses on the present and future, emphasizing personal/professional growth and goal-setting.

It is not Consulting
Consultants assess situations and prescribe specific answers or business solutions. Coaches do not provide answers, advice, or step-by-step instructions follows a set curriculum and linear learning path designed by the instructor.

How I arrived at this point…

